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As we head into the new year, certain Digital Marketing skills are in higher demand than others.SEO/SEM:Some of the highest paid Digital Marketing jobs moving forward will be those specializing in SEO/SEM, which is no surprise to marketing experts that have been paying attention. Because search engine algorithms are constantly changing, businesses must stay up-to-date by hiring SEO experts in order to rank high in the search engine results page (SERP).Why is ranking high so important? Let me ask you this: When was the last time you clicked on the second page of search results? Most likely never. By refining the SEO of your content, website, and products, you can bump a competitor further down in SERPs, or better yet, to the second page. Businesses prioritizing SEO today can see an immediate increase in website traffic and lead generation, along with the ability to easily crush competitors by replacing them in SERPs.Additionally, given the extremely high volume of visitors search engines receive daily, SEM and PPC have now become top priorities for all businesses. Buying ad space on search engines or major social media sites is now vital for businesses that want to reach larger audiences, increase website traffic, and generate more leads. Due to this, salaries are on the rise for professionals specializing in this Digital Marketing skill set. Here are two of the highest paid positions in SEO/SEM and the average salary range projected for 2017:
- SEO/SEM Analyst: $62,000 to 107,000
- SEO/SEM Specialist: $73,000 to 101,000
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